Why It's So Hard to Target Consumers Accurately Across Devices and Channels

Data makes the difference By Stuart Feil

Audience targeting is no longer simply about reaching the right person with the right message at the right time. As consumers use more devices and operate across more channels, marketers now need to consider device, channel, context and behavior. And they need to reach people with the pinpoint accuracy that ensures they receive messages that are most appropriate to their immediate needs.

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