Facebook, YouTube bring the party to the sea By Christopher Heine. Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than ever due to tech companies.
Krux and Survata offer data fluidity By Christopher Heine. Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time.
Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 10 billion daily views. The platform that’s defined by disappearing content is here to stay.