Marketing is a contest for people’s attention. Content marketing has experienced huge shifts and buyers are demanding high-quality content to inform, engage and educate. Content geared to inbound marketing, is the linchpin of demand generation. Beside exposure, social shares, links, leads, and sales, content marketing aims at making your brand part of prospects' consideration sets, converting awareness into interest.
Content marketing drives credibility, authority, reputation and trust. Creating articles, social media posts, videos and more to draw in new leads, engage customers and create brand awareness. Your content should be fresh, genuine, passionate, focused, solve needs, be shareable, and have clear call-to-actions.
A steady flow of content ideas is important for marketing success. The volume of content production is exploding to also satisfy new digital content distribution channels. Deliver focused value while pressing your differentiators with a magnetic headline, delightful subheadings, persuasive sentences, beautiful images, a convincing closing and above all, authenticity. Proper grammar and spelling is an essential part of creating great content for your content marketing efforts. Leverage all the content you can handle: created internally by the various departments, third-party experts and influencers or user generated.
Well, you're reading this, right? Your blogs has reflects your brand and should have excellent content that engages, educates, and inspires.
User Generated Content is authentic content created by those who matter most, your most vocal advocates, the fans of your brand. Peer recommendations are worth even more than glowing local reviews. User Generated Content can be selfies or videos shot at your event or store,
Visuals' Click-Through-rate (CTR) over-performs Text by over 90%. Include videos, infographics and images in content you share.
If an image is worth 1,000 words, a video is probably worth at least 500 images. There are many types of videos: How-to videos, Tutorials, Humorous videos, Reviews.
Now, getting your video up on Youtube is one thing, getting it viewed is another. Create video content to raise awareness, position your brand and drive traffic to your website. Pay attention to the Title, Desciption, Tags and Links.
SEO and content marketing are not the same but feed into each other.
Regulatory compliance impacts
Optimize your content for mobile consumption. Get to the point upfront, short bold headlines, eliminate unnecessary noise, focus on images.
Web Analytics now measures performance of each piece of content. Try to attach a dollar value to the exposure you receive from your content.