Content Marketing

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Content MarketingAdTech hub content marketing online

Marketing is a contest for people’s attention. Content marketing has experienced huge shifts and buyers are demanding high-quality content to inform, engage and educate. Content geared to inbound marketing, is the linchpin of demand generation. Beside exposure, social shares, links, leads, and sales, content marketing aims at making your brand part of prospects' consideration sets, converting awareness into interest.

 

The power of Content Marketing

Content marketing drives credibility, authority, reputation and trust. Creating articles, social media posts, videos and more to draw in new leads, engage customers and create brand awareness. Your content should be fresh, genuine, passionate, focused, solve needs, be shareable, and have clear call-to-actions.

 

Content Types

A steady flow of content ideas is important for marketing success. The volume of content production is exploding to also satisfy new digital content distribution channels. Deliver focused value while pressing your differentiators with a magnetic headline, delightful subheadings, persuasive sentences, beautiful images, a convincing closing and above all, authenticity. Proper grammar and spelling is an essential part of creating great content for your content marketing efforts. Leverage all the content you can handle: created internally by the various departments, third-party experts and influencers or user generated.

Blog postsAdTech hub content marketing grammar

Well, you're reading this, right? Your blogs has reflects your brand and should have excellent content that engages, educates, and inspires. 

User Generated Content (UGC)

User Generated Content is authentic content created by those who matter most, your most vocal advocates, the fans of your brand. Peer recommendations are worth even more than glowing local reviews. User Generated Content can be selfies or videos shot at your event or store, 

VisualsAdTech Hub content marketing metrics

Visuals' Click-Through-rate (CTR) over-performs Text by over 90%. Include videos, infographics and images in content you share.

Videos

If an image is worth 1,000 words, a video is probably worth at least 500 images. There are many types of videos: How-to videos, Tutorials, Humorous videos, Reviews.

Now, getting your video up on Youtube is one thing, getting it viewed is another. Create video content to raise awareness, position your brand and drive traffic to your website. Pay attention to the Title, Desciption, Tags and Links.

 

White papers
E-books
Webinars
Slidedecks

 

Search Engine Optimization & Content MarketingAdTech hub content markeint search engine optimization

SEO and content marketing are not the same but feed into each other.

Regulatory compliance impacts

 

Mobile Content MarketingAdTech hub content makreting mobile

Optimize your content for mobile consumption. Get to the point upfront, short bold headlines, eliminate unnecessary noise, focus on images.

 

Content Marketing Analytics

Web Analytics now measures performance of each piece of content. Try to attach a dollar value to the exposure you receive from your content.

 

Adtech Excels @ Content Marketing

  • Create an editorial calendar
  • Integrate traditional SEO and content marketing
  • Turn User-Generated content into connections
  • Optimize distribution of your content
  • Measure quantitative results

 

 

 

 

 

 

 

 

 

 

AdTech Hub Content Marketing Inforgraphic

Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

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About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles