Data has taken over and is changing the world. We live in an era at the early stage of quantifying it all. Maths, all around maths. And information and knowledge are being shared more quickly and freely. Already, big data is the third highest priority for US digital marketers this year, directly related to data and analytics effectiveness.
The sheer volume of marketing information available today is nearly impossible to sift through.
The most common use of data modeling is for attribution, understand the ROAS of your marketing efforts at generating conversions and profitable revenues.
Check out data
Credit Card information
Mobile location data
Connected TV data