Display advertising campaigns, most commonly known as banner advertising, are visual creatives combining text, images and photos rendered in a variety of formats. Banner ads are placed alongside websites contextual content, bringing targeted prospects to your site drivin cost-effective conversions.
Display advertising campaigns excel at increasing brand awareness to become part of your prospects’ consideration set. Display campaigns can reach large audiences as 95% of time online is spent engaging website content, compared to 5% on search. Display advertising has proven to boost awareness, increase related searches and drive online and offline engagement.
Use appealing ad formats to reach a wide range of customers with broad interests, including Text ads, Image ads, Rich media ads, and Video ads.
Programmatic is the automation of buying and selling ad placement inventory. There's a reason why programmatic buying is taking over display advertising. Programmatic display advertising leverages data and technology to articulate and target your message.
Exceptional targeting efficiencies allows for optimal campaign against very precise metrics and Return-Over-Advertising-Spend (ROAS). Campaign placement bidding (RTB) happens in real time, leveraging contextual, behavioral, geographic and demographic targeting options.
Remarket to people who visited your site before; visitors that have come, loaded the shopping cart, and gone, for example. Use remarketing to show ads to people who visited your website, used your app, or clicked your ads.
Display retargeting campaigns allows to follow prospects on their product or service consideration journey from your site, searches, to re-engaging them on the display networks. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.