Email Marketing

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Email MarketingAdtech hub email markeiting

E-mail marketing enables you to actively communicate with your existing customers and visitors instead of passively waiting for them to return to your website or -store.

 

Grow Your Email List

  • Focus on content quality
  • Add a form on your Website and Facebook page
  • Encourrage your subscribers to share and forward
  • Add a link to your email signature
  • Publish links to Facebook, Twitter, LinkedIn
  • Run a promotion on a partner website or email newsletter
  • Collect email addresses at offline events
  • Host your own offline, in-person events
  • Add a QR code to your marketing collateral
  • Create and offer a high-value downloads such as white papers
  • Use paper signup sheets
  • Put a fishbowl on your counter
  • Ask for emails in phone conversations
  • Promote your email archive
  • Add social share buttons to your emails

    AdTech Hub email marketing

  • Collect emails via texts
  • Use an iPad
  • Sponsor events
  • Book speaking engagements
  • Start a loyalty program
  • Offer a coupon on Facebook
  • Treat your blog like an email capture form
  • Test and calibrate Messaging, Offer and Call-to-action
  • Create opt-in landing pages for social media referral traffic
  • Include an opt-in radio button (checkbox) on your website’s contact form 
  • Add an opt-in radio box in your e-commerce checkout

 

Email Optimization

Most email service providers include A/B or Multivariate testing built into their platform. Subject line, design, images, text ratio, call-to-action are all crucial.  Mobile optimization is now critical, and Social Integration will help your overall acquisition and engagement metrics.

What should you test?

Email marketing optimization is about constantly testing and improving every detail to increase Opens, Click-Throughs, Conversions and most importantly, Revenues.

AdTech hub email marketing test

  • Call to Action: size, color, placement, tone ...
  • Subject Line: inbox placement, open, conversion rates ...
  • From Line: brand, publication, name ...
  • Design
  • Time & Day
  • Type of Offers
  • Email Copy

Audience Segmentation

Understand each audience segments' affinities looking at who is opening and clicking on your nesletter.

MessagingAdTech Hub email marketing campaign

Test and calibrate messaging by segment to convert more, including purchasing history, geography, engagement behavior, title and industry. Integrates with your Customer Relationship Management system (CRM), whether Salesforce, Zoho or others.

 

Email is MobileAdTech hub email marketing mobile

Almost half of email clicks happen on mobile devices.

 

Email AnalyticsAdTech Hub email marketing analytics

Email marketing's analytics enables you to become a better marketer.

 

 

 

AdTech Hub Email Marketing Infographics

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles