E-mail marketing enables you to actively communicate with your existing customers and visitors instead of passively waiting for them to return to your website or -store.
Grow Your Email List
Focus on content quality
Add a form on your Website and Facebook page
Encourrage your subscribers to share and forward
Add a link to your email signature
Publish links to Facebook, Twitter, LinkedIn
Run a promotion on a partner website or email newsletter
Collect email addresses at offline events
Host your own offline, in-person events
Add a QR code to your marketing collateral
Create and offer a high-value downloads such as white papers
Use paper signup sheets
Put a fishbowl on your counter
Ask for emails in phone conversations
Promote your email archive
Add social share buttons to your emails
Collect emails via texts
Use an iPad
Book speaking engagements
Start a loyalty program
Offer a coupon on Facebook
Treat your blog like an email capture form
Test and calibrate Messaging, Offer and Call-to-action
Create opt-in landing pages for social media referral traffic
Include an opt-in radio button (checkbox) on your website’s contact form
Add an opt-in radio box in your e-commerce checkout
Most email service providers include A/B or Multivariate testing built into their platform. Subject line, design, images, text ratio, call-to-action are all crucial. Mobile optimization is now critical, and Social Integration will help your overall acquisition and engagement metrics.
What should you test?
Email marketing optimization is about constantly testing and improving every detail to increase Opens, Click-Throughs, Conversions and most importantly, Revenues.
Understand each audience segments' affinities looking at who is opening and clicking on your nesletter.
Test and calibrate messaging by segment to convert more, including purchasing history, geography, engagement behavior, title and industry. Integrates with your Customer Relationship Management system (CRM), whether Salesforce, Zoho or others.
Email is Mobile
Almost half of email clicks happen on mobile devices.
Email marketing's analytics enables you to become a better marketer.