A landing page is a campaign-specific standalone web page distinct from your main website that has been designed for a single focused objective, one goal and one call to action.
Landing pages are relatively common among marketers because most businesses run on conversions. If you’re not converting visitors to your prefered metrics, it’s important to consider optimizing the funnel with an effective landing page.
Your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
There are 2 basic types of landing page:
Someone’s email address is often the most vauable piece of information to capture, giving you permission to continue marketing to them.
The key to capturing quality leads often comes down to giving away something relevant to your target audience: Reports/White~papers, Ebooks, Newsletters, Checklists/Scorecards, Blog subscription, Webinar registration, Presentations or recorded sessions, Consultation services, Ecourse ...
Messaging is the ability of your landing page to reinforce the message presented on the link that was clicked to reach the page.
Landing page optimization (LPO) is critical to turn site visitors into leads, prospects, and customers.
You have about 10 seconds to convey your value before users move on:
A/B tests are the most effective and easiest method to optimize your landing page conversion metrics.