Drive foot traffic and local leads. By the end of 2015, more local searches will come from smartphones than desktops. Where your customers are, ie Context, is just as important as who they are.
Get listed and promote your business on Yelp, YP.com, Google Maps and Reviews, Bing, Yahoo! and a multitude of local listings. Reach prospects researching your products and services locally, beyond opening hours. Understand your addressable market to acquire news customers. Increase sales from your existing audiences.
Seven out of ten consumers put much trust in recommendations from friends before content professionally writen. Half trust reviews more than any other source of information.
Calls are the new clicks and matter to small business marketers. Calls have 30% to 50% conversion rates. Calls can drive ten times more sales than clicks. 75% of calls to businesses come from mobiles.
Call tracking is great for local businesses, such as Home Services, Dental & Cosmetic surgery, Legal, Real Estate, Hotels & Travel, SAAS, IT, Education, Automotive, Financial Services. Call Tracking also measures the impact paid search and other channels have on leads, conversions, and revenue. Determine which keywords, ads and landing pages drive the most qualified calls.
Technology increasingly allows to measure the impact digital advertising has on in-store sales.