You might as well embrace the trend and take the lead on it. Mobile will account for 72% of U.S. Digital Ad Spend by 2019.
15 years ago, the world’s data usage staggered at 1 exabyte a year. In 2014, we used 30 exabytes, 30X in 15 years. By 2019, we will have increased our data usage to 288 exabytes, another 10x in 4 years.
Google uses "mobility" of your website as an indicator of quality. Make sure it’s legible. Make sure it’s well-spaced. Make sure videos work.
Over half of Searches are mobile. Mobile consumers are fundamentally different from desktop and tablet consumers. Mobile devices have changed the paradygm of local information retrieval, particularly when looking up information about local products and services.
If an image is worth 1,000 words, how much is a video wirth? Your app is worth nothing if it doesn’t have video.
Mobile native ads are attracting a lot of attention around mobile advertising. Budgets are expected to increase significantly.
Mobile represents close to 40% of all email clicks. Implementing responsive or mobile-friendly formatting is the bare minimum marketers can do to cater to their mobile audience Mobile is trending in terms of key metrics like click-to-open rate (CTO), desktop-to-mobile purchase ratio, average order value (AOV), and conversion rate.
Some say web metrics to measure the success of your mobile marketing efforts is like using a ruler to measure a curve. In a mobile multi-device world, you need to think of you market in terms of Audiences more than Channels. Mobile is just another channel. The challenge mostly revolves around reach overlapping, which is just fine, and is being solved by smart predictive analytics connecting users' desktop usage to mobile and tablets.