Paid Search (PPC)

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Paid Search

Your prospects and customers search for your products and services online. Reach customers actively searching for your products or services. And capture their transactional intent right from the search box on Google, Bing/Yahoo! and other search engines.

 

What is Paid Search or PPC?

Paid Search, often reffered to as Pay-Per-Click (PPC), a part of Search Engine Marketing (SEM), is online advertising to quickly drive visitors to your website by placing text ads on Google, Bing, Yahoo! and other search engines, and paying only for the clicks, ie visits. Paid Search gave birth to the term "performance-marketing", correlating your investment closer to quantifyable results.

Internet users are conducting more searches that start and finish on different devices from mobile phones, tablets and Desktops.

 

The Benefits of Paid Search CampaignsAdTech Paid Search PPC

Search is often combined with display advertising, particularly around retargeting.

  • Be seen by your most valuable audiences
  • Drive traffic to your site
  • Attract new customers
  • Scale your business quickly
  • Market your products and services
  • Convert prospects into customers

 

Paid Search is HardAdtech Hub ppc paid search online advertising

Managing paid search isn’t easy. Campaigns can become quiet large, iterative changes are continuous, and competitors are aggressive. And the rules of the game aren’t as clear as you’d like them to be.

 

AdTech Hub Excels at Paid Search

Whether your goals are to increase brand awareness, position your business, generate leads and profitable revenue conversions, AdTech Hub handles the full spectrum of Paid and Local Search campaigns from strategic planning to execution to reach your most valuable audience and very best prospects.

  • Strategic goals including brand awareness, positioning, audience definition, and messaging
  • Most Valuable Audience target definition
  • Sophisticated keyword analysis
  • Campaign set up, structure, campaigns, adgroups, management and optimization
  • Keyword matching, including Broad, Phrases, Exact, Negative and semantic modifiers such as stemming, soundex, synonymous...
  • Text ad copy messaging test & optimization, and Extensions
  • Targeting: geo-fencing, day-parting, language, device, demographics, interests, behavioral
  • Bidding strategy wether Clicks (CPC), Impressions (CPM) or Conversions (CPA)
  • Conversion funnel semantic cohesion
  • Landing page design, testing and optimization
  • Daily monitoring & optimization
  • Results are measured against your conversion metrics, whether Leads, Sales or defined in any quantitative way.

 

 

 

 

 

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

AdTech Hub Skills

 

Strategic Planning
100%

Brand Awareness
100%

Brand Positioning
100%

Audience Definition
100%

Value Proposition
100%

Messaging Calibration
100%

Campaign Management
100%

Organic Optimization
100%

Programmatic Advertising
100%

Paid Search
100%

Local Search
100%

Display Advertising
100%

Social Media Campaigns
100%

Video Advertising
100%

Content Marketing
100%

Native Advertising
100%

Mobile Marketing
100%

Engagement Campaigns
100%

Cross-Channel Advertising
100%

Email Marketing
100%

Apps Marketing
100%

CRM Engagement
100%

Lead Generation
100%

Predictive Analytics
100%

Automated Marketing
100%

Profitable Revenue Generation
100%

Pragmatic Results
100%

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles