Search Engine Optimization

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Search Engine OptimizationAdTech Hub search engine optimization seo

Over one billion websites blanket the world. For small businesses, having a strong online presence has become more important than having a professional looking business card.

Search Engine Optimization (SEO) is the process of driving qualified visits from free organic search results. Search Engine Optimization aims at getting high rankings on Google, Yahoo and Bing for specific search queries to drive more qualified visitors to your Web site and convert them into customers.

 

Your Web Site is your Very Best Converting Asset

Web sites are still the most effective channel for small & medium size businesses (SMB's) ahead of social media and local listings. Delivering an optimal digital experience is a must to engage customers through digital channels. Your website is the center of your digital marketing universe, from brand awareness to customer engagement, leads and revenue.

Search extends your hours, brings you buyers, and should represent you well and build credibility. Is your site useful? What do you offer that others don't?

 

If you don’t rank, your competitors will. SEO is part of your marketing asset, and makes you a smarter marketers

 

 

Optimizing Means Agile Incremental TestingAdTech Hub Search Engine Optimization Analytics

Do what is fundamentally right for users, common sense, and Google will reward you. Forget black-hat optimization. Google will catch you and penalize your site's ranking. 

Websites need to evolve to remain relevant and engaging. With Google algorithm updates like Panda, Penguin and Pigeon, marketers must constinuously adapt to produce continuously effective results.

  • Text/copy: style and tone, positioning, call-to-action text, Font, color, and size, readability
  • Buttons: color, size, design, location, copy
  • Navigation: sequence, text links, link style
  • Images: content, size, location, design
  • Forms: required fields, design, location, size
  • Layout: location and sizes
  • Features and Functionality

 

Mobile Web Site OptimizationAdtech Hub Mobile Search Engine Optimization

Customers expect an optimized browsing experience on their mobile devices as well.  There are a variety of techniques you can use to make your site mobile-friendly. Experiment with traditional websites, responsive design sites, dedicated mobile site applications, hybrid and native applications.

 

Search Engine Optimization Checklist

Common Sense

  • Is your web site clearly articulting your Value Proposition?
  • Is your site usefull?
  • What do you offer that others don't?

Usability

  • Is it easy to navigate?
  • Too many links?

Content Optimization

  • Text to HTML ratio?

 

 

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

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