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Programmatic Advertising: Rocket Science, Literally!

Real-Time Bidding Technology (RTB)

AdTech Hub real time bidding

Traditional online display advertising is inefficient. Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. With Real-Time Bidding, advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. The targeting and cost efficiency opportunities presented by RTB are making it a revolutionary force in the online advertising landscape. In the same way that search engines use keywords, RTB uses behavioral and demographic data to target ads at specific audiences, producing results like never before.

 

Automation, Bidding Rules, AlertsAdTech Hub programmatic advertising automation

Campaign automation schedule changes to optimize results, such as increasing or decreasing max cost per click based on real time conditions. Bidding Rules' purpose are to analytically optimize the programmatic buying of ad-inventory. Bidding rule algorythms help make buying and selling decisions in finite steps using the available data at the moment. Its major role is to help carry out the automation of data-driven decision making, which is one of the most challenging yet exciting problems for data scientists. Bidding rules can be based on Site, Placement, Geo-Target, Day Part, Frequency Cap, Audience-Target, etc, constantly improving with machine learning.

 

Budget Optimization

To reap the benefits from programmatic, advertisers have to allocate advertising budgets effectively to maximize profitability. AdTech Hub offers advertisers more control through frequency capping across inventory sources and the ability to optimize budgets across campaigns. Predictive modeling and simulations further improves results through smarter budget allocation and bidding across campaigns and networks.

 

Cross-Publisher Tracking & OptimizationAdTech hub cross publisher tracking

Cross-device tracking consists of identifying Internet users across networks, smartphones, tablets and desktop computers.

 

Real time monitoring

CRM Integration

Dashboards

Reporting

Client Extranet

 

 

 

Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

AdTech Hub Skills

 

Strategic Planning
100%

Brand Awareness
100%

Brand Positioning
100%

Audience Definition
100%

Value Proposition
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Messaging Calibration
100%

Campaign Management
100%

Organic Optimization
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Programmatic Advertising
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Paid Search
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Local Search
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Display Advertising
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Social Media Campaigns
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Video Advertising
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Content Marketing
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Native Advertising
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Mobile Marketing
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Engagement Campaigns
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Cross-Channel Advertising
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Email Marketing
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Apps Marketing
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CRM Engagement
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Lead Generation
100%

Predictive Analytics
100%

Automated Marketing
100%

Profitable Revenue Generation
100%

Pragmatic Results
100%

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles