Web Analytics

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Web AnalyticsAdTech Hub performance marketing web analytics

Small Businesses need accurate visibility into marketing metrics that inform on the health of their businesses and influence their revenue pipeline.

 

Web MetricsAdTech hub analytics kpi

You Cannot Improve What You Cannot Measure. Defining Key Performance Indices (KPI) help establish goals for marketing ROI up-front. Among the most important metrics are the ones that show marketing’s aggregate impact on revenue.  Impressions, conversions, CPA, and whatever other metrics are important to you.

Data is abundant. Web Analytics help answer questions such as:

Who are your visitors

  • Users, New vs Returning ...

Where are visitors coming from

  • Referrals, Social, Direct, Organic ...

How are visitors spending their time on your site or App

  • Pageviews, Bounce Rate, On Time Site ...

Cohort AnalysisAdTech hub web analytics cohorts

Cohorts Reports on visitor behavior over time. Cohort is a term that’s used to describe a group of people who’ve banded together due to a same attribute. Understand what days and times your content and online advertising efforts are most effective.

 

 

Conversions & Attribution

Tracking conversions with multiple systems never quite match up. Some slight discrepancies between metrics across systems is quiet normal because different tracking solutions use different attribution models.

  • Measure Return-Over-Advertising-Spend (ROAS) across channels and devices.
  • Funnels help understand the best navigation flow for your prospects and customers. Discover where you drop off to maximize conversions.
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Metrics & Analytics are Related but Not the SameAdTech hub metrics and analytics

Many marketers use both terms interchangeably in the same sentence. But Metrics and Analytics are not the same. Metrics are standards of measurement while Analytics applies statistics and mathematics to discover patterns in the data. Analytics come into play to answer business questions such as creating models to understand, monitor, and predict buyers behavior and predisposition to purchase.

 



AdTech hub predictive analytics

A/B & Multivariate Testing

Conversion optimization using A/B testing has become standard practice at most high-traffic online businesses today. A/B and multivariate test your campaigns' landing pages and conversion funnels.

 

 

Predictive Analytics

adtech hub predictive analytics

Predictive analytics models try to project market bida nd conditions. Predictive analytics is now within reach Small & Medium Size businesses (SMB's).

 

 

 

 

 

 

 

 

 

 

 

 

AdTech Hub Web Analytics Infographics

Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

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About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles