Small Businesses need accurate visibility into marketing metrics that inform on the health of their businesses and influence their revenue pipeline.
You Cannot Improve What You Cannot Measure. Defining Key Performance Indices (KPI) help establish goals for marketing ROI up-front. Among the most important metrics are the ones that show marketing’s aggregate impact on revenue. Impressions, conversions, CPA, and whatever other metrics are important to you.
Data is abundant. Web Analytics help answer questions such as:
Cohorts Reports on visitor behavior over time. Cohort is a term that’s used to describe a group of people who’ve banded together due to a same attribute. Understand what days and times your content and online advertising efforts are most effective.
Tracking conversions with multiple systems never quite match up. Some slight discrepancies between metrics across systems is quiet normal because different tracking solutions use different attribution models.
Many marketers use both terms interchangeably in the same sentence. But Metrics and Analytics are not the same. Metrics are standards of measurement while Analytics applies statistics and mathematics to discover patterns in the data. Analytics come into play to answer business questions such as creating models to understand, monitor, and predict buyers behavior and predisposition to purchase.
Conversion optimization using A/B testing has become standard practice at most high-traffic online businesses today. A/B and multivariate test your campaigns' landing pages and conversion funnels.
Predictive analytics models try to project market bida nd conditions. Predictive analytics is now within reach Small & Medium Size businesses (SMB's).