Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau(IAB-UK) in partnershi with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC).
Strong advertiser confidence in online media – including search, classifieds, rich media and video – at a time when TV, print, outdoor and radio, are experiencing declines.
Technology, finance and entertainment & media top categories. In terms of revenues for specific sectors, technology is the top category with a 17.3% market share, followed by finance at 11.9%, entertainment & media at 10.7% and Recruitment at 9.9%.
Classifieds grew by 30.2% year-on-year to £361.6 million as recruitment, property, automotive and small ads continued their migration to the internet from print classifieds, which declined 10% year-on-year.
