Advertising spending around the world forecasted to drop 0.2% to $458 billion in ’09, compared with ’08. First decline in global advertising spending since ’01’s 3% decline. Internet ad spending is the only significant growth area despite a projected 5% increase in ’09, down from an expected 16% growth this year.
- Ad spending in the US will fall 3% to $157 billion in ’09 – WPP’s GroupM
- Interpublic’s Magna unit predicts the U.S. ad economy would shrink 3.0% in ’09, twice as good as the ZenithOptimedia’s -6.2% forecast.
- Western Europe expected to fall to $113 billion
Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.