62% of ad agency CEOs: Digital Marketing a growth area in ’09

By Arnaud Fischer|2009-01-31T12:45:00+00:00January 31st, 2009|Categories: Uncategorized|

Digital marketing is one of the few bright spots in Worldwide Partners Inc (WPI) survey. Half the CEOs citing Digital Marketing as a growth area in 2009. Among North American CEOs, 62% said that they think digital will grow this year, while 39% of non-Nort

h American CEOs said the same.

70% of global ad agency CEOs say clients cutting back ’09 budgets
83% say cuts are at least by 20%
95% report clients are less optimistic

Clients demand more control over their budgets

Despite the financial crisis and downturn in consumer and corporate confidence, Paid search advertising actually surged during Q4 ’08, plus 43% over ’07, Covario’s Global Search Spending Analysis.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.