Social Networking Attracts 75% of Online Europeans

By Arnaud Fischer|2009-02-18T10:33:00+00:00February 18th, 2009|Categories: Uncategorized|

Of the 282.7 million European internet users who went online in Dec. ’08, 211 million visited a social networking site, 74.6%, according to comScore.

The UK (79.8%) and Spain (73.7%) had the highest social-networking penetration.
Norway (58.9%) and Austria (49.7%) had the lowest.
France (63.9%) was the 3rd. largest with 21.7 million visitors in Dec. ’08 behind the UK with 29.3 million visitors and Germany at 24.9 million visitors
The total number of French internet visiting a social network was up 45% year over year.

Facebook.com ranked as the most popular social networking site in France, with 12 million visitors, growing 443% over the past year after launching a French language user interface in February. Skyrock ranked second with 11 million visitors (up 8%). MySpace Sites (3 million visitors) and Flickr.com (1.8 million visitors) rounded out the top five.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.