Interactive advertising is heading for growth over the next seven years, according to Forrester Research Interactive Advertising Forecast.
Interactive online advertising (display, email, mobile, search, and social media) will experience a 17% CAGR, totaling almost $55 billion in spending over the next seven years.
Five key online advertising channels will see the following 7-year CAGR, according to the report:
- social media – 34%
- mobile – 27%
- display – 17%
- search – 15%
- email – 11%
Overall interactive advertising spend will grow an estimated 10% – from 9% of all ad spending in 2008 to 19% in ’14.