Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on.
Google and Bing allow you to create automatic rules that can run at scheduled times to make your PPC life easier. You are able to make changes to ad status, bids, budget, keywords, and more. These automated rules can help you save time and money and help you achieve account goals.
In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign.
Brands Will Spend More on Banners Than Video Ads for Foreseeable Future. For years marketers have put more of their digital budgets into search engines' coffers than publishers', but that won't be the case this year or any year to follow, according to the latest estimates from eMarketer.
Beyond search engine marketing (SEM) tactics, search in 2016 is poised to help prove how truly interconnected and omni-channel marketing has become. And three specific trends stand to make the biggest impact on search in the year ahead.