Digital Marketing & AI Transformation

AdTech Hub provides digital marketing & AI transformation support, shifting organizational thinking to prioritizing online analytics and digital media channels.

Digital Marketing Transformation Strategic Planning

  • Digital marketing alignment on corporate strategic goals
  • KPI definitions, data collection and insights reporting
  • Integrated digital marketing programs and roadmap execution
  • Attribution models and Return-Over-Advertising-Spend (ROAS) optimization
  • Digital Marketing organizational structure
  • Executive coaching: digital marketing, consumer Journeys, quantitative models

Digital Marketing transformation Operational Support

  • Media investment allocation optimization across channels and campaign types
  • Channels: Google Search, Google Display Network, Facebook, Instagram, Snapchat, Amazon, vertical marketplaces, DSP’s and Exchanges
  • Marketing Technology Stack (MarTech) audit, rationalization, recommendation and deployment: Analytics, Advertising Platforms, CRM, Email, Customer Data Platforms, Automation, Artificial Intelligence (AI)
  • B2B eCommerce, Amazon and Vertical marketplaces
  • Digital marketing in-house internalization
  • Agency relationship management and performance review

AdTech Hub offers comprehensive support for digital marketing and AI transformation, helping organizations shift their focus towards prioritizing online analytics and digital media channels.

Our digital marketing transformation services include strategic planning, which involves aligning digital marketing goals with corporate strategic objectives. We also help define KPIs, collect data, and report insights to provide a clear understanding of performance. Our team develops integrated digital marketing programs and executes on roadmaps, leveraging attribution models and optimizing Return-On-Advertising-Spend (ROAS) to ensure maximum impact.

We also help restructure digital marketing teams, providing executive coaching on topics such as consumer journeys and quantitative models. Our operational support includes optimizing media investment allocation across channels and campaign types, including Google Search, Google Display Network, Facebook, Instagram, Snapchat, Amazon, vertical marketplaces, DSPs, and exchanges. We conduct MarTech audits, rationalize technology stacks, and recommend and deploy analytics, advertising platforms, CRM, email, customer data platforms, automation, and artificial intelligence (AI).

For B2B eCommerce, Amazon, and vertical marketplaces, we offer expertise in digital marketing and in-house internalization. We also provide agency relationship management and performance reviews to help organizations maximize their marketing potential.

With AdTech Hub, you can confidently navigate digital marketing and AI transformation, driving your organization towards a more digitally-driven future.