Google offers new replacement for advertising cookies after ‘FLoC’ falls short
Jan 25 (Reuters) - Alphabet Inc's (GOOGL.O) Google on Tuesday announced its second try at [...]
3 Big Martech Innovation Themes in 2022
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from [...]
Keyword Stemming: Is It A Google Ranking Factor?
Keyword stemming is said to be beneficial for search rankings. But is it [...]
7 Predictions For Marketing Technology In 2022
John Koetsier, Senior Contributor Privacy is the number one most important technology, topic, [...]
NBCUniversal’s new advertising platform streamlines first-party data across portfolio
Peter Adams, Reporter Dive Brief: NBCUniversal unveiled a new solution that unifies first-party [...]