Digital Marketing Transformation
AdTech Hub provides digital marketing transformation support, shifting organizational thinking to prioritizing online analytics and digital media channels.
Digital Marketing Transformation & Strategic Planning
- Digital marketing alignment on corporate strategic goals
- KPI definitions, data collection and insights reporting
- Integrated digital marketing programs and roadmap execution
- Attribution models and Return-Over-Advertising-Spend (ROAS) optimization
- Digital Marketing organizational structure
- Executive coaching: digital marketing, consumer Journeys, quantitative models
Digital Marketing Operational Support
- Media investment allocation optimization across channels and campaign types
- Channels: Google Search, Google Display Network, Facebook, Instagram, Snapchat, Amazon, vertical marketplaces, DSP’s and Exchanges
- Marketing Technology Stack (MarTech) audit, rationalization, recommendation and deployment: Analytics, Advertising Platforms, CRM, Email, Customer Data Platforms, Automation, Artificial Intelligence (AI)
- B2B eCommerce, Amazon and Vertical marketplaces
- Digital marketing in-house internalization
- Agency relationship management and performance review