eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn

While the traditional US TV Upfront market is expected to stabilize, it is [...]

By Arnaud Fischer|2021-05-23T14:40:17+00:00May 23rd, 2021|Categories: Uncategorized|

CTV’s Share Of Video Ad Impressions Surpassed 40% In Q1

by Karlene Lukovitz @KLmarketdaily, May 18, 2021 The share of impressions served to CTV rose [...]

By Arnaud Fischer|2021-05-23T14:38:58+00:00May 23rd, 2021|Categories: Uncategorized|

Every aspect of how people work, live, shop and spend leisure time has [...]

By Arnaud Fischer|2021-05-23T14:37:28+00:00May 23rd, 2021|Categories: Uncategorized|

Sarah Perez@sarahintampa / 6:38 PM EDT•May 3, 2021 Amazon’s free, ad-supported streaming service IMDb TV [...]

By Arnaud Fischer|2021-05-06T11:01:09+00:00May 6th, 2021|Categories: Uncategorized|

Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo [...]

By Arnaud Fischer|2021-05-06T10:59:47+00:00May 6th, 2021|Categories: Uncategorized|

Amazon said Monday its ad-supported streaming content now reaches more than 120 monthly [...]

By Arnaud Fischer|2021-05-06T10:59:11+00:00May 6th, 2021|Categories: Uncategorized|

By Daniel Frankel 3 days ago Latest Hub Entertainment Research data also finds that number [...]

By Arnaud Fischer|2021-05-06T10:57:03+00:00May 6th, 2021|Categories: Uncategorized|