eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn

By Arnaud Fischer|2021-05-23T14:40:17+00:00May 23rd, 2021|Categories: Uncategorized|

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While the traditional US TV Upfront market is expected to stabilize, it is spending on connected TV (CTV) and digital video advertising that is truly set to soar, according to exclusive eMarketer data. Tubi, Pluto TV, Roku, Hulu and YouTube are expected to be flush with committed dollars while the broadcasters will enjoy a return to pre-pandemic spending.

Tubi, Pluto TV, Hulu and Roku are going to have a very lucrative Upfront season, according to new exclusive eMarketer data. US CTV Upfront spending is expected to double this year to $4.5bn. The figure is comprised of dollars committed in advance to ad-supported video-on-demand services (AVOD) including spending from the TV Upfronts, the IAB NewFronts and other meetings and events.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.