by Karlene Lukovitz @KLmarketdaily, May 18, 2021
The share of impressions served to CTV rose from to 41% in first-quarter 2021 — up from 35% in Q4 2020, according to Extreme Reach’s Video Benchmarks Report for the latest quarter.
That was the highest CTV share recorded since 2019.
The report includes ad performance data for impressions served from its creative asset management AdBridge platform to CTV, desktop, and mobile devices. The data tracks campaigns for a diverse set of brands across multiple categories.
Read more …
Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.