Google FloC Explained: A Guide for Marketers

By Arnaud Fischer|2021-06-06T13:34:04+00:00June 6th, 2021|Categories: Uncategorized|

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This guide is a one stop shop for everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!

As FLoC testing is officially underway, we’ve compiled everything that we know about FLoC: what it is, how it’s different, and what advertisers can do to prepare.

What is FLoC and Why is This Change Happening?

Privacy continues to be a big issue as it pertains to digital advertising. Ad platforms and browsers alike are taking steps to improve transparency and privacy. Other browsers had taken privacy protection steps and this is now Google’s way of responding to those same concerns.

Google FloC Explained: A Guide for Marketers (searchenginejournal.com)

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.