U.S. Consumers Tapping Nearly 6 Video Sources in 2021 vs. 5 in 2020, Survey Says

By Arnaud Fischer|2021-05-06T10:57:03+00:00May 6th, 2021|Categories: Uncategorized|

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Latest Hub Entertainment Research data also finds that number of households subscribing to two or more streaming services is up 8%

U.S. consumers are tapping their video from an average of 5.7 sources, up from 4.8 in 2020, according to the latest survey from research company Hub.

The current average is almost twice as high as the 2019 figure, which was 3.7

These sources include everything from pay TV services to over-the-air antennas to subscription video on-demand streaming platforms. The proliferation of the latter, however, seems to be driving the growth.

U.S. Consumers Tapping Nearly 6 Video Sources in 2021 vs. 5 in 2020, Survey Says | Next TV

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.