US media industry digital ad spending will reach $4.05 billion in 2016.
Maybe you’re using paid social media ads because the organic reach of your posts is heart-breakingly low, or maybe you want a cost-effective way to reach new, relevant audiences.
Want to know what the to-do list of a successful social media manager looks like? Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks.
Instagram is testing detailed analytics for marketers, and the result is looking good.
Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.
While that quote may be quite raw, it accurately sums up my feelings on the power of social media marketing.
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