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31 Mar

Want real results from social? Start paying.

If you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.

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22 Mar

Cost-Per-Engagement? How Digital Advertising Models are Changing

When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also ads for mobile.

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17 Mar

5 Jaw-Dropping Social Media Stats

Sometimes, we can get blinded by statistics. They can be skewed and manipulated to serve the purpose of the presenter, giving us false impressions that don't tell us much.

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15 Mar

#Tip — Avoid Hashtags In Facebook Posts

Why should you avoid hashtags in Facebook posts?

Because hashtags kill engagement on Facebook.

How do we know?

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04 Mar

Which Social Media Sites are B2B Buyers Using?

Social media has had a huge influence on the way we live and work. For marketers, social media has allowed brands to start conversations practically in real time. It allows any business to engage with its audience in ways that were simply not possible 10 years ago.

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16 Feb

#Stats – The average CTR of Facebook Ads

In Q2 2015, the average CTR of Facebook Ads was 0.88% according to Nanigans.

Why CTR matters. CPM, CPC and Cost Per Conversion are “rockstar” metrics — and definitely deserve this status — as they directly measure how expensive a campaign is.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles