Consumer searchers were 2.5 times more likely to click after exposure to a brand’s social marketing, by Brian Morrissey
- Consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show higher propensity to search for, click on brands’ search ads
- Consumers exposed to a brand’s social campaign 2.8 times more likely to search for, click rates rose 50%
- Engagement with brand in social media has long-term benefits
Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.