When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also ads for mobile.
Social media has had a huge influence on the way we live and work. For marketers, social media has allowed brands to start conversations practically in real time. It allows any business to engage with its audience in ways that were simply not possible 10 years ago.