The online ad market is close to bottoming out, according to new report issued by industry tracker eMarketer.
- Spending will continue to decline for the second half of ’09, but that decline should decelerate.
- The fact that the display ad market only declined by 1% the first 6 months of the year fueled optimism for the remainder of ’09.
- Expect decline to be less than the first half
- Online ad networks should continue to thrive in the second half of the year
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Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.
