New research by the University of Massachusetts Dartmouth reveals that corporate blogging is in decline as corporates turn to social media to keep consumers up-to-date and engaged.
Back in 2010, half of companies had a corporate blog. In 2011 that figure declined significantly to just 37%. Among Fortune 500 companies, growth in blogging has leveled off with 23% continuing to blog in 2011, the same as in 2010, compared to 91% who use social media.
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