Q3 ’08 Internet ad spending at $5.87 billion, plus 2% over Q2

By Arnaud Fischer|2008-11-23T09:37:00+00:00November 23rd, 2008|Categories: Uncategorized|

Q3 ’08 Internet ad spending at $5.87 billion, roughly even with last quarter, plus 2% over Q2. 2008 revenues so far $17.3 billion, plus 14% over the first three quarters of ’07. – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC).

A slew of analyst firms have reduced online ad industry revenue forecasts.
The rate of growth between Q3 ’07 and Q3 ’08 was less than half the same period between ’06 and ’07.
Q2 revenues grew 12.8% over Q2 ’07.

TechCrunch

Online advertising will weather the storm better than other advertising sectors because of cost-effectiveness and measurability.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.