Online Spending Outperforms Brick-And-Mortar Across Several Categories

By Arnaud Fischer|2009-01-04T14:19:00+00:00January 4th, 2009|Categories: comscore, eCommerce|

Trends in online spending outperformed offline in several key product categories for the period of Nov. 1 – Dec. 24 versus a year ago – comScore.

The top growing online product category for the season was Sport & Fitness, which grew 18%.
The 2nd. fastest-growing category was Video Games, Consoles & Accessories, which grew 14%.
Sales of Apparel & Accessories up 4% online, compared to a 19%-21% decline in overall sales of the category.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.

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Online Spending Outperforms Brick-And-Mortar Across Several Categories

Online Spending Outperforms Brick-And-Mortar Across Several Categories

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About the Author: Arnaud Fischer