Only 9% of SMBs Use Twitter for Marketing

By Arnaud Fischer|2009-10-27T15:33:00+00:00October 27th, 2009|Categories: Uncategorized|

32% of SMB advertisers plan to include social media in their marketing mix in the next 12 months (Facebook, Linkedin or MySpace) – BIA/Kelsey.

39% of SMBs plan to include customer ratings or reviews
23% plan to incorporate video on their websites
31% plan to include links or ads placed on social sites or blogs

Despite the significant number reporting plans to use social media, far fewer SMBs appear to be putting it into practice today.

9% of SMBs report using Twitter
23% have used social sites in the past 12 months
16% have incorporated video into their website
29% have included customer ratings and reviews.

The adoption of social mediais more prevalent among younger businesses.

16% of businesses that are 3 years old or younger use Twitter versus 2% of those in business 11+ years
44% of businesses that are three years old or younger plan to market this way versus 22% of those in business 11+ years

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.