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31 Mar

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better use these formats.

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31 Mar

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly engaging and easy to consume medium that works on both desktop and mobile devices alike.

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30 Mar

Online video to drive 4.4% jump in global ad spend in 2015 as brands move budgets away from TV

Online video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that include both online and traditional TV spots, predicts ZenithOptimedia

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30 Mar

Programmatic and real-time bidding are completely eating the digital-ad industry, with mobile leading growth

In real-time bidding, digital ads are auctioned off in the milliseconds before a page loads.
The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.

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Display Advertising

Display Advertising

adtech hub display advertising

Display advertising campaigns, most commonly known as banner advertising, are visual creatives combining text, images and photos rendered in a variety of formats. Banner ads are placed alongside websites contextual content, bringing targeted prospects to your site drivin cost-effective conversions.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles