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14 Apr

6 Tips to Reduce Bounce Rates in Google AdWords Display Campaign

Bounce rate refers to the number of people who land on your website, take a quick look around, and subsequently leave. They never move to a second page.

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14 Apr

Easier reporting for multiple campaign types

Over the next few weeks, we’ll be rolling out three new features to help multi-channel advertisers more easily manage their reporting and find the insights that matter most to them.

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14 Apr

Take Programmatic Display To The Next Level

If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its potential, advertisers would see much stronger ROI across their campaigns, and consumers would see more relevant advertising.

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14 Apr

Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal

Tapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales -- a trend that was thrust into the spotlight late last year when Oracle shelled out an estimated "high hundreds of millions" to acquire Data

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14 Apr

AOL Unveils ‘One’ Technology to Simplify Online Advertising

AOL Inc. unveiled technology that helps advertisers decide where to best spend their money, marking the latest step in its expansion into online advertising.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles