Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands.
You know you need inbound links; they’re the single strongest factor in Google’s ranking algorithm, so if you want search visibility, you need them – and lots of them.
Spending on the format grows as marketers focus on audience and inventory quality. Consumer brands aren’t the only advertisers spending more on programmatic these days.
Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers' needs and build relationships with them across devices.More ...
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