The distributed ledger technology is already being used to improve digital advertising, but there are still obstacles to its widespread industry adoption
The US Super Bowl has become as much about the football and half-time performances as it has about the advertisers. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation – blockchain-based digital advertising by Avocados from Mexico.
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Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.
