Coronavirus crisis gives marketers time to focus on martech adoption

By Arnaud Fischer|2020-03-30T12:55:14+00:00March 30th, 2020|Categories: Uncategorized|

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Call your vendors and ask for best practices. Focus on your collaboration with IT, experts say.

Jennifer Cannon on March 27, 2020 at 11:58 am

With so much uncertainty right now, martech purchasing plans are likely on pause. But according to experts, this may be a good time for companies to focus on executing with the martech they already have.

“Our advice is to shift your focus to existing vendors and internal users. Engage them on tool adoption strategies and methods,” said Michael McCune, senior director for Gartner for Marketing, in a blog post. “It might not be the time to undertake a full-stack audit, but it can be a time to advance your partnership with IT to another level. Take the time now to discuss how you can improve your collaboration when budgets come back.”

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.