COVID-19’s sweeping impact on business is already being felt across the globe and all signs indicate that we are in for a long slog of more business disruption to follow. In response, many consumer-facing businesses like Marriott, Air Canada, and Cirque du Soleil have announced layoffs. Many other companies have closed their doors for what may be weeks or even months and are conducting the world’s largest work-from-home experiment.

All this disruption means that you will need to rethink how you manage your marketing team. Some of you are in crisis mode and others are in a wait-and-see mode.

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