Many of the top brands in the world are bringing digital programmatic advertising buying in-house. This represents a significant shift in media buying, but it’s also part of a larger transformation for chief marketing officers and their organizations. From a macro standpoint, brands are integrating advertising and marketing to have consistent, holistic and informed conversations with consumers and customers alike. Here’s what CMOs need to know about how in-house programmatic capabilities can drive the larger transformation.
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Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.
