Martech teams devote most of their time to automation, campaign management tools

By Arnaud Fischer|2020-04-28T12:31:33+00:00April 28th, 2020|Categories: Uncategorized|

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MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms.

Amy Gesenhues on April 21, 2020 at 3:01 pm

When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our MarTech Career Survey put marketing automation and campaign management solutions at the top of their list.

This comes as no surprise to the MOPs community — especially right now as many teams are focused on getting campaigns out the door without limited resources and staff. What is surprising is the second most popular martech platform: Spreadsheets.

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About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.