Consumers prefer ads tailored to their interests yet want less invasive advertising. Marketers and advertisers need cost-effective ways to achieve their financial objectives but are moving toward less data to validate campaigns, without access to third-party cookie data. These factors, combined with the importance of privacy, requires marketers to get even more creative in their approach toward digital marketing strategy.
Let’s look at the potential impact on agencies, brands, publishers and consumers.
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Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam.
Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.
