Programmatic advertising platforms use AI to regulate advertising exchange in real-time.
Artificial intelligence (AI) is changing advertising, enabling marketers to communicate with their target audience more personally. With the latest in OpenAI GPT-3, AI is getting its due attention for writing emotive TV scripts, and targeting smart ads using facial recognition. In each of these scenarios, AI is helping advertising professionals with intelligence backed big data, offering much more granularity than the legacy systems.
While creative Artificial Intelligence makes for exciting headlines, some of the best AI technology work quietly in the background. Media planners leverage this exciting technology to aggregate a variety of data sets from different channels – both traditional and digital. Once internal data arising from product launches, promotions and external factors like seasons and trends become more widely available across all campaigns, disruptive AI technology is waiting to be leveraged to drive the following wonders in advertising-
