Consumer Ad Avoidance Makes Product Placement More Vital
After steep declines in 2020 due to pandemic realities, ad budgets are projected to increase in every quarter of 2021. (IPG Magna) With ad avoidance at an all-time high, however, the question of where and how to reach consumers is again top-of-mind for marketers. Additionally, cable/satellite subscriptions continue to decline at accelerating rates as streaming services skyrocket. Consumers are voting with their wallets and choosing ad-free environments where commercials are nowhere to be found.
