by Grace Dillon on 21st Jul 2021 in Deep Dive

Over the last 30 years, the digital advertising landscape has evolved immeasurably. Having adapted to audience responses to become much more targeted towards consumers, the industry has come a long way from its origins, where simple banner ads were seen as the most effective way to target audiences. Since then, we’ve witnessed the introduction of pop-up ads, ad blockers, in-image formats and even social media advertising. Times undoubtedly change, but so too have the tactics deployed by advertisers.

Seedtag has produced this Deep Dive special in partnership with ExchangeWire. Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images. The company’s technology combines the detection of thousands of features within text and images with the power of Machine Learning to provide human-like understanding of content. Seedtag’s value proposition relies on innovative and disruptive solutions for agencies and publishers, as well as differentiated and unique creatives, made to measure and perfectly integrated into images and videos.

Contextual Advertising: AI’s Answer to a Cookieless World