Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies

By Arnaud Fischer|2021-09-06T16:23:54+00:00September 6th, 2021|Categories: Uncategorized|

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Snapshot

Its AI-driven technology offers a revolution in onscreen advertising
Offers brand owners a new forum in a post-tracking cookies world
Addressable market worth as much as £85bn
Company headed towards an inflexion point in its commercial journey

Digital advertising is changing irrevocably. Apple’s Safari browser and Mozilla’s Firefox already block third-party cookies. Google, while delaying a similar move until the end of 2023, will very likely follow suit.

Why is this important? Cookies, those pesky pieces of code that are planted in a user’s browser to log which websites they visit, help personalise advertising. Or put another way, they are the not-so-secret sauce for the purveyors and users of online marketing.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.