YouTube Makes Its Ads on Connected Television Platforms Shoppable

By Arnaud Fischer|2021-10-17T22:58:11+00:00October 17th, 2021|Categories: Uncategorized|

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The Google-owned video site extended its video action campaigns to CTV

Early tests found that more than 90% of conversions coming from CTV would not have been reachable via mobile and desktop devicesYouTube

By David Cohen. OCTOBER 4, 2021

YouTube said Monday that it is expanding its video action campaigns to connected television platforms in order to make its ads on those platforms more shoppable.

Video action campaigns combine inventory from across Google and YouTube video partners, with CTV joining the mix Monday.

About the Author: Arnaud Fischer

Internet Search technology, marketing and business professional developing and taking to market technology platforms, SAAS Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills.