There were three major changes identified in searches throughout 2021. Some will stick around in 2022. Google points to many of them in its Year in Search post to help advertisers make the transition into the new year.
People felt generous in 2021. They wanted to give. Google this year saw more than 100% year-over-year (YoY) increases in searches containing “donation centers near me,” which includes donations for food.
Brands are in a position to support individuals in their purpose-driven goals, as people think about change and the greater good they can make when stepping up and taking action.
Navigating the job market changed in 2021. It wasn’t all about people getting laid off, but rather about them leaving their positions for something they really wanted. Google saw a 60% increase in searches that contained “how to write a resignation letter” between April and June.
