Artificial Intelligence and marketing, the new engine of business
To ensure that each ecommerce project is sustainable and generates new and more [...]
How A.I. can make digital advertising less creepy
We all know the shortcomings of digital advertising. You buy something online, and [...]
5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021
The trends range from more machine learning to a shift in the privacy [...]
MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021
The MarketingProfs team convened a virtual roundup of marketing expert friends to get [...]
Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
Day One of ARF’s “Attribution & Analytics Accelerator” event offered intriguing marketing modeling [...]
MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)
Long gone are the days when purchasing ads on TV or Radio were [...]
Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Location-specific search terms identify a strong correlation between keyword searches on the internet [...]
Gartner’s Top Strategic Technology Trends for 2021
Gartner's list of the most comprehensive trends that CIOs and other senior executives [...]
Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer
Four months ago, I started a collaboration with Jason Baldwin, the global head [...]
Forrester: AI, automation will shrink ad agencies in 2021
Artificial intelligence (AI) and automation technologies will lead advertising agencies to handle more [...]